Youtube certainly has a great deal of potential for libraries. One can easily see what videos are most popular and most watched at any particular time. If anyone misses a clip from the news or from a particular program that is garnering media attention, one can easily catch up on what is being referred to.
Searching for videos that explain how to do something or provide a tour of a library or even provide a view of a landmark in a particular city is rather easy to do. One cannot easily see how useful a particular video would be without listening to the first part of it. I pulled up a William Jefferson Clinton Library Tour which was a complete spoof. As with any other searches on the Internet, those creating videos on a particular topic may or may not be experts or even be presenting ideas that are particularly accurate. Diverse opinions are rampant and, of course, it some instances can be useful. It is not always as easy to tell the source of the particular video. One can easily review a number of videos and see what approaches work well or not so well for a particular subject. One can also easily see what camera techniques and presentation techniques work well and not so well.
Youtube is a great place to provide instructional videos and tours pertaining to a library. It is easy to tell how many users have actually viewed the videos. Immediate feedback is provided in the way of comments. This is invaluable to reaching many users of a particular library.
As a sampling of popular culture, Youtube is phenomenal and will be a popular medium for a long time.
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